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You have an individual brand, whether you’ve defined it or not. While we realize there is more to a person than how she or he looks, in reality, clients, colleagues and other individuals you encounter can make judgments predicated on your appearance.
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Behavioral and communication experts affirm that your physical impression is key to negotiations and business dealings. It affects whether people as if you, trust you and want to utilize you. Your appearance tells your story.
So, as a business owner, your task is to create your "personal brand" an extension of your company’s brand, and vice versa, because you will be the outward face of your company. This involves you to take the same care with your own personal brand as you do your company brand. And personal style, which include your wardrobe and grooming habits, is an excellent place to begin.
As who owns MasonBaronet, I’ve striven to cultivate my very own personal brand as an extension of my company’s brand, values and personality. As the facial skin of my agency’s brand always, I act and dress accordingly. Below are a few tips which have helped me throughout this journey, personally.
1. Choose adaptable, flexible classics that send the proper message about your company.
Take into account the impression you’re making together with your clothing. High-quality, adaptable and appropriate classics are always however you like. For instance, my agency’s brand personality is timeless and sophisticated –not trendy or flashy. So, I reflect that aesthetic in my own outward appearance.
Classics that work very well together with regards to color and style make pulling together an outfit easy. If your company’s brand lets you be considered a little riskier in your dress, add something fun that sticks out.
2. Recognize that being a business proprietor is a 24/7 job.
As companies, we are always “on,” and you never know whom you will meet beyond your office who could become a home based business opportunity.
I sometimes go directly from my advertising agency job to networking events, or events with my hubby, who is an attorney. It’s important that I look befitting the occasion accessible while still representing my brand. I think it is helpful to consider everything on my calendar for the whole day and evening and plan accordingly.
Consider how your clothing can transition with you as you move during your day — from conferences, to volunteer events with your employees, to a networking happy hour or a corporate dinner together with your spouse. Predicated on your plans, you can dress a classic outfit up or down with the proper add-on pieces or accessories.
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3. Consider what’s befitting your industry plus your role in your company.
As the first choice of my agency, I set the tone for how employees are anticipated to represent themselves. EASILY come into any office in yoga clothes, looking disheveled, my employees will probably follow suit — which isn’t in keeping with the brand image you want to project.
So, regardless of how tired or busy I am on any given day, I present myself according to your brand image. I encourage my employees and all professionals to absorb the business culture and example set by senior leaders. Similarly, entrepreneurs should recognize that the example they set trickles down the complete organization.
4. Ready your look ahead of time, and organize you to ultimately make brand consistency easy.
Mornings will be the time to spotlight planning your entire day, not on what things to wear. By planning in advance instead of rushing each morning, you’ll guarantee a streamlined look and focus your energy on what counts — running your business!
Preparation, rather than last-minute rushing, means that your clothing will be freshly laundered and pressed, and provides you time to think about different outfit pairings which will fit your day to come. It sounds simple, however the value of preparing in advance can’t be underestimated. Your goal is to look sharp and polished — exactly like your business.
I’ve found an organized, well-designed closet is a fantastic place to begin. It permits you to see your options instantly and build outfits easily. I personally prefer to organize my closet by similar colors and by the types of pieces (shirts, dresses, pants, suits, evening, etc.). This technique makes it possible for me to pull together looks, but there is absolutely no one-size-fits-all solution. Organize your closet so that it works best for you personally, your wardrobe as well as your lifestyle.
5. If everything else fails, tap the expertise of a stylist.
If you’re having difficulty aligning your company’s brand with your own personal style, I recommend employing a stylist to help. When you can tell a stylist a few words that summarize your brand, they might easily and quickly pull together looks that visually represent your brand. Stylists are also ideal for pushing you out of your safe place while assisting you define your lifestyle. Professional stylists could be great consultants to entrepreneurs needing a supplementary aesthetic push.
Branding may be the sum of all touchpoints one has with your brand, and even though personal appearance is merely one piece, it’s a significant one.
And there’s more there than simply fashion: Details like hair, nails and accessories also matter for both men and women. All of the seemingly small details soon add up to create your current appearance, and think about your brand.
Take the time to consider how you present yourself, the story you want your appearance to tell and how that story reflects on your own company’s brand. I sincerely think that consistent personal branding positively impacts my daily business interactions and plays a part in my agency’s success.
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