Category: How to build

Do Brands Have to ‘Speak American’?

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This book takes readers through a 360-degree perspective of social media in businesses.

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Brands are ignoring 60 percent or even more of the U.S. consumer base, according to a fresh study. The analysis proclaims that an section of the country it calls “THE BRAND NEW Heartland” is a culturally different swath of America, and to be able to market to the segment of the country, brands must figure out how to “Speak American."

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Do Diversity and Inclusion Need to be Overwhelming?

In short: Nope. To be more inclusive (without overhauling all of your organization), focus on these four steps.

Free Book Preview Ultimate Guide to SOCIAL MEDIA

This book takes readers through a 360-degree perspective of social media in businesses.

Opinions expressed by Entrepreneur contributors are their own.

Previously, efforts at building diversity and inclusion have already been more of a “nice-to-have” than an important. Because these goals could be complex, haven’t any simple procedures and involve multiple variables, D&I efforts often get shelved — and collect dust.

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Do employee incentive programs really increase productivity?

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In my opinion, the thing which will increase productivity is having each person in your team perceive they are valued. Feeling valued may be the key to employee loyalty. I’d avoid anything that creates successful and a loser.

Employee loyalty is synonymous with achieving a balance that brings feelings of connection plus a commitment to create. Ultimately, loyal employees may bring some BIG benefits. Loyal employees promote customer satisfaction–a critical component running a business.

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Do Effective Leaders Use Fear or Love at work?

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It’s the age-old leadership question: Could it be easier to be loved or feared? And an August study published online in the "Journal of Business and Psychology" finds there are benefits and drawbacks to both.

The researchers discovered that when leaders were regarded as angry, employees felt these were more powerful. Simultaneously, leaders who were viewed as sad were less powerful in a normal sense, but had more personal power. So which is way better?

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Do Extroverts Have an edge in Entrepreneurship?

No worries: With repetition, you can train you to ultimately master habits and approaches that help those on "the other side" run their businesses.

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Are you an extrovert or an introvert? Just in case you aren’t familiar, someone’s put on the spectral range of extroversion and introversion depends upon how much see your face prefers the business of other folks — and his / her preference concerning "natural" social setting.

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How exactly to Assemble a Creative Team That Clicks

This story originally appeared on PR Daily

From graphic artists, copywriters, and website developers to media buyers, pr professionals, and social media staff, a company’s creative team usually comprises a range of people who have differing personalities and perspectives.

If the team comprises of employees, outsourced talent, or a combined mix of both, it is necessary for everyone to interact as you cohesive unit to build up the most efficient branding and marketing approaches for the company.

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How to build (and Keep) Your First 100 Customers

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So you’ve got an excellent product that you think solves a significant issue in your selected niche. That’s great — but owning a successful startup isn’t nearly you. The true question is, how would you start getting others to identify this value and adopt your proposed solution?

Every young business faces the task of acquiring its first users, however before we dive into specific approaches for doing that, it’s vital that you remember who these first customers are and what they mean for your company.

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HOW TO BUILD (And Encourage) Brilliance In Your Workplace

Five pillars for attracting and flourishing great talent at work: growth, happiness, abundance, significance, and meaning.

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You’re reading Entrepreneur Middle East, a global franchise of Entrepreneur Media.

If any workplace has proven it could both attract and encourage brilliance, it’s Mindvalley. Founded in 2003, this education company that I founded bucked the trend of that time period by conquering the Kuala Lumpur brain drain, while consciously setting itself an objective to become the best workplace by 2020. This dynamism originates from the company’s deconstructed culture, and how it ignores long revered rules of business, opting instead for radical thinking, and cultivating an acute knowing of what matters to employees. I really believe that outside of the guidelines of physics, all the “rules’ are manmade illusions that we’ve traditionally followed, often blindly. As such, listed below are what I really believe to be the five pillars for attracting and flourishing great talent at work: growth, happiness, abundance, significance, and meaning.

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How to build and Keep Top Talent in 2017

The companies which have trouble attracting top talent are the ones that can’t differentiate themselves available in the market. Don’t allow this be you.

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We’ve heard a whole lot of discuss stagnant or faltering economies before couple of years. The digital revolution has taken with it a mismatch of skill sets and job openings, rendering it simultaneously hard for folks to locate a job and for companies to keep top talent.

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HOW TO BUILD And Keep carefully the Best Talent

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You’re reading Entrepreneur Middle East, a global franchise of Entrepreneur Media.

Bringing in a fresh employee could be a costly and time-consuming activity for just about any organisation, which explains why many HR departments are worried with retaining their finest employees. But how will you make sure you attract, and keep, the most effective?

How to build Qualified Candidates

1.Know very well what you want Are you directly replacing a job? Or does the role have to be revized to match the needs of the business enterprise? In case you have a clear outline of the work to be filled, then it really is more likely you’ll get applicants who fit the criteria you want. Having specific experience, qualities and cultural points will allow you to attract the type of employee you want for the work.

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