This story originally appeared on PR Daily
From graphic artists, copywriters, and website developers to media buyers, pr professionals, and social media staff, a company’s creative team usually comprises a range of people who have differing personalities and perspectives.
If the team comprises of employees, outsourced talent, or a combined mix of both, it is necessary for everyone to interact as you cohesive unit to build up the most efficient branding and marketing approaches for the company.
What sounds simple can present a significant challenge when opposing personalities want to work together. The main element is to build up a creative team that clicks despite their differences.
Let’s look at ideas to help you create a productive creative team:
Hire a creative director/project manager.
This person brings everyone together. They might also help communicate the entire vision of every project and keep everyone in balance.
It isn’t uncommon for creative minds to sometimes set off on tangents. This may actually be beneficial in a brainstorming session, nonetheless it could be detrimental when it happens in the center of a project with a difficult deadline.
The creative director/project manager ought to be someone with an enthusiastic eye for detail and capability to manage many different personalities.
Involve the existing creative team in interview/selection process.
Most creative teams contain a project manager, graphic designer, website developer, copywriter, pr professional, social media manager and media buyer. A few of these skill sets could be combined; for instance, the general public relations manager may also be the copywriter or social media manager. Alternatively, graphic design and web development tend to be their own entities.
Whether you have in-house staff, an outsourced team, or a combination, make sure you involve your present creative team in the interview/selection procedure for any new talent. This assists make sure you are hiring a team that is effective together and is ready to can get on board with the entire vision.
Create a branding protocol.
Though many larger corporations already do that, it is rare to locate a small company with a branding protocol. All businesses must have this to ensure many people are on a single page and communicating the business vision in a concise, uniform manner.
Any branding protocol will include, at a minimum, information regarding: the logo (how/where it could be used and displayed, scaling, and colors); the business tagline (where it ought to be included and how it really is to be utilized); plus some company boilerplate to be utilized in every marketing materials, on your own website, and in pr announcements.
The creative team should meet at least one time a week. It is now time for everyone to go over pending projects and provide their thoughts and ideas. Generally, the website developer does not have any idea a fresh ad is hitting the airwaves, and the PR team is unacquainted with new website features.
Keeping everyone informed and minimally associated with each process can prove advantageous. Possibly the PR department would want to distribute a news release in regards to a new website feature or various other new project.
These meetings also help ensure consistent branding. It’s good to get a second or third eye to examine ad copy and content, marketing materials, and website text. People have a tendency to are better together when many people are on a single page no one feels overlooked.
Careful development of your creative team may be the first rung on the ladder in marketing success. When you have come up with a team that is effective together, the sky may be the limit.
However, a team that will not get along can be extremely detrimental to your business. Taking extra steps to make sure you hire a creative team that clicks can save you time, money, and headaches over time.