Free Book Preview Ultimate Guide to SOCIAL MEDIA
This book takes readers through a 360-degree perspective of social media in businesses.
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In his publication Success Secrets of the web Marketing Superstars, Mitch Myerson introduces you to 22 innovators who’ve redefined the developing landscape of internet marketing. Discover ways to master proven strategies, avoid costly mistakes and grow your business. In this edited excerpt, contributing author and social media expert Beth Hayden offers reasons and tips for why and how you need to use Pinterest to market your business.
In a sea of other social media options, there are numerous of reasons why you might like to focus on Pinterest-the networking site which allows users to create online image collages, then share those collages (called “pinboards”) with other Pinterest users-and possibly move it through to your set of marketing priorities. Have a look at these stats:
- Pinterest currently has a lot more than 70 million unique visitors (by 2014), and a large number of new users are registering and using the website each day.
- Pinterest is driving increased traffic to websites and blogs than Twitter, YouTube, Google+ and LinkedIn combined, according to content-sharing site Shareaholic.
You might have heard that Pinterest is best for marketing physical products (like jewelry or clothes) and that the social media tool can only just be used to advertise to women. Those rumors are untrue: Pinterest is ideal for marketing virtually any product or service, regardless of who your market is.
You need to use Pinterest if:
- You have a fascinating story to tell with images and videos. I possibly could argue that a lot of companies do, or that they could create a fascinating story to tell. Even General Electric-not a company that could typically pop into your head as being in a position to do anything interesting with a Pinterest profile-has created cool pinboards like “Brilliance in Motion” that tell their story in visually interesting ways. The type of visual story is it possible to tell about your business that can help customers become familiar with you and humanize your brand?
- You intend to establish yourself as a specialist on your own topic. Pinterest is an excellent platform for content curation, and smart companies are employing it for that purpose. In the event that you regularly share content via tweets or Facebook updates, you can extend that sharing to your Pinterest platform through the use of pins and boards as a social bookmark creating tool.
- When you wish to interface together with your clients and work collaboratively with them in a visual way. If you’re something provider and you regularly have opportunities to collaborate and brainstorm together with your clients, Pinterest is a fantastic tool for you personally.
It takes merely minutes to create your Pinterest business account. Once your account’s create, you can create online collages (“boards”) for different topics you’re thinking about, then add images and videos to your boards by “pinning” them. The interface is fast, slick and fun.
Most of the content on Pinterest (up to 85 percent, according to recent figures) is “repinned” from other users-so you possibly can make yourself stick out by regularly introducing cool new content from outside websites and blogs. And continue to keep your market at heart when you’re pinning-you want to regularly pin content that your prospects and customers will see useful, interesting or entertaining.
Once you’ve gotten the fundamentals of Pinterest down, how will you use pinning to essentially connect with your marketplace? Here are five ideas for using Pinterest to build genuine, lasting relationships together with your prospects:
1. Build relationships other Pinterest users. Tag other Pinterest users in virtually any pin through the use of “@username” in your descriptions. You can utilize this feature to activate with customers, strategic partners or industry vendors. There aren’t a huge amount of comments on Pinterest (and even fewer comments that tag individual users), if you engage in in this manner, it can benefit you build your following and stick out from the crowd.
Another suggestion is to regularly “like” other people’s pins when you wish to identify great content. That is a good way to connect to other users within an approachable, personal way.
2. Become an information curator for your niche. Your task on Pinterest is to assemble and display awesome content in your niche-and which makes you a curator. In real life, professional curators gather, organize, and display items for museums and galleries. Your task as an online curator is to accomplish a similar thing for your virtual audience.
Being truly a Pinterest curator means you select the very best images, then organize them within an interesting way that benefits your core audience. Put simply, you cherry-pick all of the best images linked to your topic and pin them to your boards.
In the event that you execute a good job, you’ll build your authority, and folks will eventually turn to you as the go-to source for cool images and content on your own topic. When that occurs, you can bet they’ll get back to you over and over, giving you plenty of chances to inform them about your site or website. This can help you become a reliable expert that they’ll be pleased to obtain, too.
3. Feature user-generated content. You can begin generating goodwill together with your community by featuring user-generated content on your own pinboards. Create a “Guest Pinner” program for your Pinterest account, and invite your very best customers students to pin on certain boards.
Give your guest pinners some general content guidelines (make certain they’re clear on who your market is and the kinds of things your followers like), then add them as collaborators on the board and set them loose to pin images and videos. You’ll be amazed what great content your guest pinners create, and they’ll also be delighted to obtain additional attention for his or her own Pinterest accounts!
4. Create boards for conferences you attend. Pinning may be used to network before, after and during live events and conferences. Prior to the event, you can write and pin blogs in what sessions you’ll be attending and the people you’re hoping for connecting with (be sure to connect to their pinboards or blogs, too).
Through the conference, you can share photos and videos of sessions, presenters and other attendees. Following the event has ended, do some post-conference pins to talk about your follow-up actions and discuss what you’re hoping to perform with the data you gained and the people you linked to.
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