Free Book Preview Ultimate Guide to SOCIAL MEDIA
This book takes readers through a 360-degree perspective of social media in businesses.
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A roundup of the greatest tips of the week from Entrepreneur.com.
A very important factor entrepreneurs must learn is that don’t assume all client is an excellent match for them. Instead of trying to make an impression on ill-suited clients, let them go and concentrate on attracting ones who’ll appreciate your projects. "The target is for a possibility to learn who you are and how you conduct business from the get-go, that may ultimately increase your home based business hit ratio immeasurably," says Sara Rotman, the founder and leader of MODCo Creative, a fresh York City-based branding agency.
Because of this, you should leave nothing to chance with regards to crafting your brand identity. From the copy on your own website to the language found in your proposals to the look of your business cards should convey who you are. Even how you let people go make a difference your reputation available on the market. "If finished with great tenacity, this info will effectively pre-filter clients to make sure that they are predisposed to dealing with you," Rotman says. "Because of this, you will soon end up dealing with companies and people who value not merely your projects, but how you conceive of and execute that work." More: Why Pre-Filtering Clients IS VITAL to Your Success
Stop posting so much about yourself. Brands that tweet and post updates no more than their own products, services or content stand at great threat of turning people off, says Kim Lachance Shandrow, a tech journalist in LA. They are the exact carbon copy of the boor at the party who only discusses herself. "You’ll quickly come off as too corporate, self-serving and disconnected from your own customers and their needs," Shandrow says. She recommends instead following a 80/20 rule of Steven Strauss, writer of THE TINY Business Bible (Wiley, 2012). Based on the rule, 80 percent of your social-media posts should address your customers’ problems, and only 20 percent ought to be about your own company. Pro tip for solopreneurs: the same rules connect with individuals. More: 3 Annoying Social-Media Mistakes Businesses Have to Avoid
To get millennials as customers, market with their parents. When marketing to millennials, the most social generation ever sold by some measures, you need to consider their network of individuals whose opinions they trust. That starts with their parents. "Millennials care deeply what their parents think and, because of this, are unlikely to create decisions without their parent’s input," says Christie Garton, the founder of U Chic Media, a publisher of books and online content targeted at young at women. Not just that, but it could be Mom or Dad who’s holding the purse strings. If that’s so, Garton says, "no more is it merely about how exactly their primary target reacts to the message." You will need to consider how your desired customer will communicate your message to her or his parents. More: IF YOU WISH Millennials to Love You, Skip Them and Market with their Mothers
Make self-sufficiency your first entrepreneurship goal. Although entrepreneurs have a tendency to set their sights on the moon, it is better to focus on a modest goal for your business. Walter Chen, founder and CEO of iDoneThis, a startup which allows companies to celebrate employees’ achievements, recommends $1,000 in sustainable monthly profit as an acceptable goal. That amount is approximately enough to cover your rent and the expense of microwave ramen — the start of self-sufficiency. "When you yourself have to rely on an income to generate a living, or your company must depend on investor money to keep to exist, your autonomy and creativity become limited," Chen says. "If you are making $1,000 monthly, you begin in order to cover your rent and that self-sufficiency slowly transforms right into a dawning sense of limitless possibilities." And who knows where you will go from there. More: WHY YOU NEED TO Ditch Your Billion-Dollar Business Ambitions
Make employee wellness important. Employee wellness programs differ widely across industries and from company to company. Nonetheless it should be important. For inspiration, you may look to Twitter, that provides on-site yoga, pilates, Wing Chun and CrossFit classes to the 1,000 employees in its SAN FRANCISCO BAY AREA headquarters. Amy Obana, Twitter’s HR and Wellness program manager, says the programs certainly are a way to reduce the chance of burnout within an intense work place. "Twitter aims in order to avoid this by offering diverse fitness and wellness programs to encourage renewal so when employees we are able to manage our energy better and get more done in a sustainable way," she says. More: How exactly to Encourage Employee Wellness WITHOUT HAVING TO BE a Jerk