Go from having zero people to attracting a large number of qualified buyers with these 8 simple actions for creating a knockout traffic-generating campaign.
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I view it again and again: The number-one challenge faced by brand-new online business owners is too little traffic. Obviously, if your site isn’t getting any traffic, you are not generating any sales. And what’s worse is that without traffic, you can’t test the main element the different parts of your sales process. And in the event that you roll out a big traffic campaign before you’ve tested your website to be sure it converts maximum visitors into buyers, you risk losing sales and looking unprofessional to potential business partners and affiliates.
So you’re caught in a vicious cycle: Before ramping up a big traffic campaign, it is advisable to test thoroughly your sales process, but without the traffic, testing is difficult–if not impossible!
On this page, I’m going to offer you an eight-step action plan which will demonstrate:
- The way to get cheap, instant traffic to your internet site to help you test key the different parts of your sales process–your sales copy, order form, navigation and opt-in offer–before rolling out a large-scale traffic campaign;
- How to make sure that every component of your sales process is optimized to convert maximum traffic into maximum sales;
- The very best strategies for attracting a large number of highly qualified audience to your site immediately; and
- The trick to putting your complete traffic campaign automatically.
So even if your website gets no traffic at this time, you may be testing the main element components of your sales process tomorrow–and when fourteen days from now, you may be rolling out your traffic campaign completely.
Sound good? Let’s get you began on the proper foot!
Step one 1: Get the traffic you have to test thoroughly your website fast! When I discuss testing with new online business owners, I hear the same two questions on a regular basis:
As you know, there are thousands of things you can attempt on your site that will help you increase sales. From layout to copy to create, there are limitless combinations of changes that may improve your visitor-to-sale conversion rate. But what’s "enough" if you are just getting started? What elements in the event you concentrate on testing before rolling out your traffic campaign?
My advice is to adhere to the basics. Concentrate on testing your:
They are the four critical areas of your sales process that require to be tested before you begin driving traffic. Down the road, once you have generated sales and also have some steady traffic, you can move to testing other areas of your website.
Of course, all of this talk of testing your brand-new site raises one big question: How will you test without traffic? Because if you are just getting started, it’s likely that good that your site doesn’t get much traffic yet.
The solution is easy: Buy traffic through PPC se’s. Pay-per-click search engines certainly are a lot like auctions–they enable you to bid for top-ranking positions under keywords of your decision. For every visitor who searches the keyword(s) you bid on and clicks through to your website, you pay whatever you bid. Prices typically range between five cents to some dollars per click-through for popular keywords.
There are always a ton of PPC se’s out there, however the two best ones to begin with with are:
With PPC se’s, you get cheap, instant, qualified traffic–provided you bid on targeted keywords. Not just that, but bidding on traffic in the PPC se’s can help your website get ranked in the free se’s, too!
Below are a few tips to assist you to start bidding for traffic without breaking the lender:
In Yahoo SEARCH ENGINE MARKETING, bid to surface in the most notable three listings whenever you can, since these email address details are also "pushed" to surface in the serp’s for MSN, Yahoo, AltaVista, InfoSpace, AlltheWeb and NetZero–reaching 80 percent of most internet users.
Bid on targeted, descriptive keywords. So don’t just bid on "sock;" bid on "red wool sock." Not merely are targeted keywords and key phrases usually cheaper to bid on–they’ll also attract more qualified audience. Use a keyword selection tool like Google’s AdWords Keyword Tool to analyze targeted keywords that attract maximum traffic for minimal cost-per-click.
After you have tested and tweaked your website with a restricted amount of purchased traffic, it is time to start generating qualified traffic for your website on a more substantial scale. But how would you go from some traffic to a huge amount of traffic?
Step two 2: Get cheap traffic quickly with PPC advertising. Once you have tested your website with limited PPC traffic, the fastest way to crank up traffic to your website is to roll out a PPC campaign on a more substantial scale. Obviously, you should focus on Yahoo SEARCH ENGINE MARKETING and Findwhat, as stated above. But here are a few more PPC engines to consider bidding with as you boost your investment:
That is also an enjoyable experience to begin with with Google AdWords –Google’s own PPC contender. With Google AdWords, you get instant traffic without waiting. Because once you put the amount of money down on your own keywords, your ad rises and starts working out for you.
Step three 3: Get free traffic from engines like google. Given that you’ve bid on keywords for a solid showing in the PPC se’s, it is time to tackle the organic se’s and directories. Engines like google and directories like Yahoo! can be a great way to obtain free traffic for your site. The trick gets a competitive ranking for your very best keywords.
The first rung on the ladder in obtaining a top ranking in the various search engines is to submit or suggest your website to them. Put simply, you have to supply them with information regarding your site. You need to ensure that the "spiders"–automated programs that crawl the net indexing sites for the search engines–find your website you need to include it in the serp’s.
As the spiders do index sites and pages that haven’t been submitted, you don’t want to leave this to chance. A spider will dsicover your site and index it next week–or it may be 2 yrs before that finally happens. So take time to submit your site to be certain you’re included. Once your site’s been submitted, expect it to take two to six weeks for your listing to seem.
Every engine includes a slightly different process for site submission, and it pays to check out their guidelines. For instance, there’s a fee to list your website in the directory at Yahoo!, but Google doesn’t charge because of their submission process. Here is a tip: In the event that you submit your site just as they ask, you stand an improved chance of obtaining a good listing on the first page of serp’s.
To submit or suggest your website to the major engines, follow the easy instructions they offer on these pages:
And don’t work with companies offering to submit your website to the various search engines. Since each internet search engine uses a different group of criteria to rank your website, free submission services can in fact end up doing you more harm than good, given that they submit the same information just as to all or any the engines.
Step 4: Hand out irresistible free content for priceless publicity. Contrary to popular belief, an extremely easy, frequently undervalued technique for getting traffic is offering free content to other websites. Even just several well-written articles can generate truckloads of traffic, provided that they don’t include a sales pitch. You would like to include rare, hard-to-get information that’ll lend your write-ups automatic value–the sort of information that establishes you as a specialist in your field.
Once you have finished articles, write a brief bio paragraph about you as well as your business and stick it by the end of your article along with–and this is actually the most significant part–a link to your website.
To find sites that could be interested in your articles, e-mail other site owners in your industry–be sure to select sites that receive attention and visits from your own target market–and invite them to use your article on the site or within their newsletter at zero cost. Many online marketers need fresh content, so they will be more than pleased to post your articles–and it will not be a long time before those articles start driving traffic back again to your site.
Another option is to provide away your write-ups through free content websites like these:
Your write-ups will automatically be produced available to a large number of websites seeking free, quality content–and all you need to accomplish is submit your write-ups once.
Don’t underestimate the energy of offering free content. And as your write-ups gain more exposure, avoid being surprised if you are contacted by high-profile magazine and portal sites linked to your industry looking free of charge articles to include on the sites, too.
Step 5: Get free person to person publicity using viral marketing. Simply defined, viral marketing is a means for you yourself to spread your marketing message such as a virus. You encourage visitors to pass on information regarding your website to others, and you utilize that word-of-mouth publicity to market your business. Once you start the "virus," it spreads without you lifting a finger.
Need a good example? Try Hotmail.com , the free web-based e-mail company. At the bottom of each single Hotmail e-mail sent by Hotmail members, there’s a straightforward one-line message:
"Get your free, private email from MSN at http://www.hotmail.com"
Just how much time do you consider it took Hotmail to add that signature line within their e-mail service? Very little at all–but consider the impact this simple strategy had on the growth of their business. In my own personal experience, a lot more than 35 percent of most e-mail users have Hotmail accounts!
It is simple to duplicate this plan by doing something as simple as including a "pass it on link" towards the end of a free of charge newsletter, something as simple as:
"If you have enjoyed this article, please make sure to forward it to a pal!"
Simply by asking readers to do this and forward your newsletter, you’ll prompt free person to person exposure for your business without the extra cost or hassle.
How else is it possible to put viral marketing to do the job? Here are some simple ideas:
As you can plainly see, you don’t have to be another Hotmail to begin with with viral marketing. Simply by encouraging visitors to "share this resource with friends," you can attract some very nice word-of-mouth traffic.
Step 6: Get free links on other high-traffic websites. Link requests require minimal effort from you, however they can absolutely explode your traffic numbers overnight. How? If your website is a featured link on a significant site in your industry–one that receives a huge amount of attention–your site immediately advantages from all of the exposure their site receives.
Getting started off with this strategy is easy, nevertheless, you should follow a typical process each time you request a web link. Let’s break it into a few simple actions:
- Execute a Google seek out your standard keywords–the ones that folks generally use to find your website.
- Make detailed notes about the websites that appear regularly in the most notable ten listings for your major keywords.
- Utilize the Alexa Toolbar , LinkPopularity or Technorati to determine how many other sites these sites are linking to, whose linking to them and just how much traffic they’re receiving, then research their contact information.
- Prior to making contact, be sure to know the right URL for the website, the URL of the sub-page which you want your connect to appear, the name of the website owner or webmaster, the date you last visited their site, and a short description of the contents of the website.
As you prepare to get hold of the owners of the website and request a web link, write an individual e-mail–don’t use form letters. Make sure to include some positive comments about their site, information regarding you as well as your site (together with your URL), a conclusion of why a web link for you would benefit them, and instructions for contacting you to begin with.
You want your request to be thorough and professional. When you can present a persuasive argument for why the hyperlink request benefits you both, you stand an improved potential for forging a connection. And if you are really wanting to get your link on the site, anticipate to up the ante by offering them a commission or a web link on your site in exchange. The investment could possibly be well worth the excess exposure your marketing message receives.
When other businesses request links on your own site, my advice is, be stingy. Just as links on others’ sites serve as an individual recommendation of your website, links on your own site are tips for their businesses. Only recommend the very best!
Okay, now let’s discuss the best linking strategy.
Step 7: Get a large number of websites to market your business free of charge. Imagine hundreds, even thousands, of websites promoting your service or product without spending a dime until someone refers a paying customer. You are able to do this with what’s named an affiliate program.
Affiliate programs–also known as "reseller" or "associate" programs–are the best way to get other folks (called "affiliates") to market your service or product for you. For each paying customer your affiliates make reference to your website, you pay them a commission. And because you pay just when you make money, it’s an exceptionally low-risk option.
Here’s how it operates: Your affiliates send people to your website using banner ads, text links, letters of referral and so forth, when you track these referrals using special software. It’s an exceptionally powerful way to grow your business since it automates your increasing visitor count. To get started with your personal affiliate program, you have to:
Affiliate programs are a perfect way to automate your increasing visitor count because other folks are marketing your website for you personally. Your sales increase on a daily basis–but your affiliates do all of the selling for you personally, and it generally does not cost you a dime until they send you paying customers.
Now, for the ultimate step, let’s discuss what you should do to keep your traffic returning to your site over and over.
Step 8: Use e-mail marketing to attract repeat visitors. Getting plenty of traffic to your website is great, but in the event that you aren’t collecting the contact information–the names and e-mail addresses–of visitors, you’re wasting each and every click. If visitors leave your website without buying your product, there’s an excellent chance they don’t ever be back–and you should have absolutely no method of following up with them.
Remember: Normally it takes up to seven points of contact to generate a single sale, so you will want to begin with collecting visitors’ contact information from day one using an opt-in form on your own website. Then send them e-mail messages to check out up and keep them considering your site. Need ideas for e-mails you could send to check out up together with your opt-in subscribers? Try these ideas:
Following up with the addresses you gather is quick, quick and simple with e-mail management and automation software. You can create e-mail messages called "autoresponders" that potential customers receive automatically when they opt-in on your own site–within seconds–no matter what period it really is or whether you’re even at your desk!
That is right: When these potential customers opt in, they’ll start hearing from you regularly without you suffering the strain of writing a huge amount of e-mails to individual addresses. That is an activity you can placed on autopilot from the beginning.
Obviously, we’ve covered a whole lot of ground in this post, therefore i think it’s only fair I explain that, before you dive into these strategies, you will have to do a little more reading and research on each one of these topics to be able to understand these tactics comprehensive. What I’ve given you is merely a clear roadmap of just what you must do first, second and third to check your website to increase conversion rates and roll out a highly effective traffic campaign that attracts swarms of potential buyers–automatically–for a long time. But reading more on each topic can help figure out just what you must do for your site to create it successful.
Before I summary this article, Let me make one last point. Through the years, I’ve noticed a common thread that links all our most successful clients who’ve internet businesses: They have all centered on implementing a couple of marketing strategies effectively.
So don’t feel just like you must become an expert in every the strategies I’ve covered here. Concentrate on becoming really effective in one or two–because this can be all you have to to dramatically boost your traffic–and sales.
Derek Gehl is Entrepreneur.com’s "E-Business" columnist and the CEO of the web Marketing Center, an online marketing firm which has helped a large number of people figure out how to start and run their own internet sites.